At a trade show for the colored gemstones industry, GIA debuted a new bold look. One that brought all of our business units together under a comprehensive and memorable story about our research, laboratory, education, and global impact.

This 60-foot-long booth displayed that story, museum-exhibit style, with video, interactive tablets, artifact podiums, and light boxes.

I helped take this bold new look from conception to reality, writing the storyline, choosing the images and artifacts, and earning buy-in for the concept from an incredible number of stakeholders.